Category: ai-technology | chatbot-builder
By Justice Carroll

Whatsapp Business API


  • Advantage: Automates customer interactions, improving response times and efficiency.

  • Advantage: Supports rich media messages (images, videos, documents) for better engagement.

  • Advantage: Scalable solution suitable for businesses of all sizes.

  • Advantage: Offers integration with CRM and other business tools for enhanced customer relationship management.

  • Advantage: Provides analytics and reporting features to track performance and optimize strategies.

  • Advantage: Allows for personalized communication, increasing customer satisfaction.

  • Disadvantage: Requires technical expertise to set up and maintain the API effectively.

  • Disadvantage: Can incur costs associated with API usage and infrastructure.

  • Disadvantage: Reliance on internet connectivity can hinder communication during outages.

  • Disadvantage: Messages must comply with WhatsApp’s policies, limiting certain marketing strategies.

  • Disadvantage: May lead to less personal interaction if over-automated, potentially frustrating customers.

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