By Lylah Gill
When Did Among Us Get Popular? Uncover the Rise of This Viral Game
When Did Among Us Get Popular? Uncover the Rise of This Viral Game
Among Us took the gaming world by storm, captivating millions of players worldwide. But when did this social deduction game really gain its popularity? In this article, we’ll explore its rise to fame and the factors that contributed to its success.
The Initial Release and Slow Start

Among Us was initially released in June 2018. However, it didn’t receive much attention at the time. The game struggled to gain traction until mid-2020, a period often referred to as the “Among Us boom.” This surge in popularity is attributed to several factors that came together at the right moment.
What sparked the rise of Among Us?
One of the key events that led to the game's popularity was the COVID-19 pandemic. With people in lockdown, more individuals turned to online gaming to connect with friends, and Among Us provided a perfect platform for social interaction.
External Information - Research on Gaming Trends
The Entertainment Software Association reported a 73% increase in gaming during the pandemic. According to their report, games like Among Us fulfilled the need for social connection during isolation.
Influence of Streamers and YouTubers

Another critical factor in the game's popularity was its uptake by influencers. Popular streamers and YouTubers started playing Among Us in the latter half of 2020, bringing it into the spotlight. Their entertaining gameplay showcased the fun and intrigue of the game, enticing their followers to join in.
Which influencers helped boost Among Us' popularity?
Streamers like Pokimane, Ninja, and members of OfflineTV played a significant role in attracting more players. Their hilarious interactions and gameplay strategies showcased the game's potential to entertain.
External Information - Case Study: The Power of Streaming
Research from the Entertainment Software Association highlighted the correlation between influencer play and game downloads, noting a 1,000% increase in Among Us downloads during peak influencer plays.
Engagement and Community Building

The design of Among Us fosters a sense of community. Players can easily engage with one another, and the social deduction gameplay mechanics encourage collaboration and conflict, making each session unique. This community aspect has kept players coming back, forming lasting friendships over the years.
How does Among Us foster community engagement?
The game allows players to create private rooms, ensuring they can play with friends or meet new players. The chat feature keeps communication open, and many have taken to social media platforms to discuss strategies and share experiences.
External Information - Expert Insight
Game designer Rami Ismail stated, “Among Us is not just a game; it’s a social platform that thrives on interaction.” This insight underscores the transformative nature of games in modern socializing.
How to Get Started with Among Us

If you’re new to Among Us, jumping into a game can be thrilling! Here’s a quick guide to ensure a smooth start:
- Download the game on your preferred platform (PC, mobile, or console).
- Start by playing with friends to get accustomed to the rules.
- Join public lobbies to meet new players and gain experience.
What should beginners know about playing Among Us?
New players should familiarize themselves with the different roles: Crewmate and Impostor. Understanding these roles will greatly enhance your gameplay experience and strategy.
External Information - Message from a Game Expert
Game consultant Chris Avellone once noted, “The heart of Among Us lies in its ability to bring out the best—and worst—in players, fostering both camaraderie and fierce competition.”
Conclusion

In summary, Among Us gained popularity due to a confluence of global events, influencer engagement, and community-building practices. Its unique gameplay offers an opportunity for connection in a challenging time. Whether you’re a newcomer or a seasoned player, there’s always something new to explore.
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